In the February 2009 edition “The Ring” I am sure Editor-in-Cheif Nigel Collins had no intention of being controversial when he closed out his editorial by stating the following: “Because it doesn’t matter whether it’s a pencil, telegraph, typewriter, or a computer, fundamentally, the message will always be more important then the medium.” Mr. Collins I beg to differ. Depending on the medium the message is often irrelevant and always shaped. Just look at Facebook. Is what we are saying (message) as important as the community or method of communication we are all partaking in? When I give a presentation today at work it is completely different then 10 years ago. Is the primary message different? No. But the way people look at the data and even what they see as important and how they process the information is different.
So which comes first the egg or the chicken? The medium or the message? I claim it is the medium.